In just a few clicks to the desired dirndl ...

E-commerce means much more than just selling over the Internet. The culturally and traditionally tied institution Salzburger Heimatwerk brings tradition back to life through the numerous possibilities of the Internet. According to the motto "Anyone can do a webshop," we have devised a special form of selling for the project.

The Salzburger Heimatwerk has a large unique assortment of stylish traditional fabrics. Making these sometimes very hard-to-come-by fabrics accessible to everyone was the main goal of the project. In addition to the generally planned webshop, the idea of the Dirndl configurator also emerged from this. With the configurator, every user can take on the role of a designer, choose from 6 dirndl models, and create an individual dirndl. What seems relatively simple at first glance involves nearly a year and a half of preparation and development work. We believe the work has paid off. We are delighted to show you here the result and wish you lots of fun trying it out.