E-Commerce
Providing digital sales platforms is indispensable in today's "Omnichannel Retail." We offer comprehensive consulting and support you in implementing your individualized solution.
Success in e-commerce is controllable
Customers today are more mobile than ever before due to the variety of devices and channels. Discover a product on Instagram, read about it in a blog, get information on the website, order it in the online shop, have it delivered to a pickup station, and clarify questions with customer service via live chat. That's how online shopping works today. And in the future? Shopping will become even more mobile. E-commerce holds enormous potential. We are convinced of that.
In order for companies to successfully utilize these opportunities, it is important to captivate online shoppers and smart natives. With flexible e-commerce solutions that intelligently connect online and offline sales channels, successful e-commerce reaches relevant, high-revenue target groups and retains them.
E-commerce Success Factors
E-commerce is successful when the company pursues a clear and sustainable strategy for the digitalization of the company and implements it consistently. For an e-shop to run profitably, a company can implement targeted measures. With an e-marketing campaign, for example, the traffic, i.e., the number of visitors to the online shop, can be increased.
If online sales are to be increased, either the average sales per customer or the conversion rate can be increased. There are also concrete measures for this, such as responsive trigger mails, intelligent newsletters, or product configurators.
Solutions for your business model.
Whether trading companies, brand manufacturers, food producers, or machine builders, web-based solutions offer companies great potential. And the challenges are growing as online and offline channels increasingly merge.
When online and offline channels merge
Thinking in individual communication and sales channels belongs to the past. Omni-channel caters to the customer behavior of the future, where online and offline channels merge. The dynamic channel switch is already practiced by numerous customers today: For instance, they gather information about directly experienceable product characteristics in stationary retail. Directly at the POS, the manufacturer's website is accessed with a smartphone, and further product info is sought. Or the other way around: A customer checks the availability of a specific product in the e-shop and then purchases it in the respective store.
In omnichannel marketing, companies enable their customers to have a consistent experience with their products or services across all channels. Whether it's an online store, website, blog, or at the POS – the customer immerses in a cohesive brand world. In doing so, the company recognizes the customer across all contact points, addresses the lead appropriately, and generates knowledge about interests and purchasing behavior in this way.
EHI Retail Technology Award Europe for "Best Multichannel Solutions"
Our motivation is successful e-commerce solutions for our customers. When these projects are awarded as the best, it inspires us.
Services
As a specialist in e-commerce, we advise companies and agencies. We bring our long-standing experience and a great understanding of processes and business operations.
Our approaches are holistic and solution-oriented. At the beginning of each project, our consultation involves the analysis and evaluation of the individual task. In an analysis report or workshop, we get straight to the point with our recommendations. Based on our experience, we know the extensive considerations that must be made even when designing an online shop. A fact often underestimated by companies. Our considerations start from data acquisition and end with the offered customer service:
- Can product descriptions for each item be integrated from an ERP system?
- Is there adequate image material for each product?
- Do individual markets or customer groups require specific prices or assortments?
- Should approval processes be stored?
- How are payment and delivery executed?
- Can orders be placed worldwide? If so, various sales tax requirements must be considered on the invoice.
Sustainable online strategies for the digitization of the company involve the successful integration of offline and online. Our high level of Digital Spirit combined with a burning curiosity for tomorrow's topics is the foundation for this. Trends like Seamless-Commerce or Communication-Commerce show the great potential that lies in the digital future. In the conception, we develop tailored, feasible, and profitable e-commerce solutions – whether for B2B or B2C. Depending on the requirements, our concepts include graphic, interface, and e-marketing concepts, as well as the development of a clear briefing for internal and external advertising and IT departments.
As a software developer, we implement e-commerce concepts into customized e-software solutions tailored to your needs - transparent, flexible, and above all, future-proof. Developments and requirements in the future can hardly be anticipated. With a customized software solution, we offer our customers the highest possible flexibility and independence. A promise that a solution programmed on standard software (Open Source) with a predefined and therefore limited scope of action can never provide.
We implement the defined functionalities at the highest technical level. Intuitive usability and maximum transparency characterize our software solutions. Interfaces to all leading ERP systems are a matter of course. At BMD, Syreta has partner status.
After a successful launch of an e-commerce solution, Syreta is happy to assist its customers as an ongoing partner. As part of various service packages, different digital services are taken over, such as process monitoring, online and offline reconciliation, big data, etc. But in online marketing or search engine optimization, the Syreta team is also an experienced and competent partner.
Our experience and expertise in numbers
Lines of Source Code
Websites
E-commerce solutions
Developer hours
SYRETA.WHERE SUCCESSFUL (E)COMMERCE BEGINS.
Omni-channel system for LET’S DOIT
The LET'S DOIT tool specialty markets took a big and important step in 2018 - into the digital future of commerce. In collaboration with Syreta, a comprehensive, secure, and successful e-commerce solution was developed.
Biohof Achleitner: Subscription Management Organic Box
The Achleitner organic farm stands 100% for organic – with the organic box, the fresh market & culinary delights as well as its organic wholesale. The Achleitner organic farm sends out more than 8000 organic boxes weekly.
Unimarkt: Excellent Online Grocery Store
Unimarkt is represented with 130 locations in six federal states. With the online shop, the food retailer offers its customers more service. For this, Unimarkt was awarded the EHI Retail Technology Award Europe for “Best Multichannel Solutions” in 2015.