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Retail Management
The efficient management and control of retail sales areas is essential - especially when it comes to organizing regional and global sales areas in various formats.
Digitization of Store Data – WHY?
Acceleration of decisions and their implementation
Complex structures and unclear decision-making authorities are often the "brakes" in companies. Accordingly, the decision-making processes are cumbersome, laborious, and tedious for all involved. Through digitalization, you clearly map responsibilities and organize workflows, including the relevant responsibilities. Implement approval processes where they are needed and thereby create obligations for all involved. This gives you a clear advantage over the competition: you can make and implement decisions better, faster, and more cost-effectively in the future.
Optimization of Work and Behaviors
Due to ongoing disruptions in the market and competitive environment, adapting work practices is indispensable. Employees need to act more independently and entrepreneurially. Leaders are required to delegate more and provide impulses. It is also essential to ensure that cross-departmental and more flexible collaboration occurs within the company, including the central involvement of service providers. Digitalization supports you in implementing these work practices, creates structures, and allows decisions and actions to happen where they are meant to occur. This way, new behaviors can be dynamically adapted, and the introduction of agile methods is more successful. The clear goal is to build new competencies and reproducible processes within the company, enabling employees at all levels to make the right decisions and actions permanently.
The key drivers for digitalization in retail
INCREASING DEMANDS on Personnel and Structure
- Higher quality of work
- Higher complexity of business processes
Digitization of SHOPFITTING CONCEPTS
- Challenges in provisioning
- Challenges in management
DIGITALIZATION of Marketing and CRM
- Digital beats analog
- Tangible marketing at the point of sale
BIG DATA & STREAMLINING of various solutions
- Entry points of retail spaces are missing
- Single point of access for your employees in retail
The prerequisite
for your RETAIL CONCEPT, the DIGITIZATION of all store-relevant data and their processes is essential to provide the desired transparency in real-time.
Generatable benefits through the digitalization of your physical retail spaces
Transparency through
- Clear responsibilities
- Clear structures in roles and rights
- Implementation of decision-making processes
Cost savings through
- Organized workflows
- Display of prices at strategic points
- Creation of reproducible processes
- Simplified representation of people and onboarding of new employees
Increase in implementation speed through
- Clear responsibilities
- Centralized and optimized data management
- Simplified and structured coordination processes
- Automated task generation through process control
One "single point of access" simplifies
- Cross-departmental collaboration
- Achieving a unified information level for employees – even across countries
- Centralized steering and adjustment when exploring new paths
Our Service
We support and advise companies on the digitalization of their sales floors through the integration of our Store Lifecycle Tools. Originating from digital asset management, the tool has been modularly expanded over more than a decade, so today it offers you the opportunity to digitally map your entire retail organization:
From STORE MANAGEMENT, through STORE DEVELOPMENT and STORE OPERATIONS to STORE MARKETING
Starting always from the basic tool, which includes the digitization of master data, the implementation speed is oriented to the feasible workload of individual projects and the company strategy.
Development & Dynamics
The development was accompanied by the requirement for a digital connection of the different business areas. Our current expertise in supporting retail organizations with the digitalization of their spaces and their organization, and successfully implementing the Store Lifecycle Tool, results from the experience gained. Existing systems do not have to be eliminated but can be connected to the tool. We offer our software to retail organizations, print shops, and business consultancies as a SaaS (Software as a Service) model.
Adapted to the constant dynamic changes in retail, the development of the Store Lifecycle Tool never stands still either – with each release, your digitization process also receives new impulses to be able to respond to current requirements in the best possible way.
Store Lifecycle Tool
VERTICALLY CONNECTED, WORLDWIDE.
Learn more about the unique Retail Management System!
RETAIL BLOG - what moves us!
Syreta - SLT Summit in Vienna
During the two days of this meeting, it was mainly about presenting current developments and new technologies – and exchanging ideas. The customers reported on market developments and requirements for Syreta's software, and experience values were discussed.
18 Jan. 2019
600 BIPA branches with Store Lifecycle Tool from syreta
Since December 2018, it has been confirmed – the REWE Group relies on the expertise of syreta in the areas of POS Management and POS Marketing.
20 May 2020
CORONAVIRUS – RETAIL SUPPORT THROUGH THE STORE LIFECYCLE TOOL
5 Current Practical Examples from Our Customers
In rapid succession, new regulations were communicated during Corona that had to be implemented promptly. But what to do first, what to do next? Read more about five current practical examples….
