A new webshop for an even stronger presence

How Natural Power Presents Itself Stronger with a New Webshop

Natural Power GmbH is a subsidiary of the owner-managed Almi GmbH, which is based in Oftering, Upper Austria. Almi is one of the leading experts in the international food industry. With more than 30 years of experience in sports nutrition, Natural Power continues to inspire athletes as well as health-conscious people today. To give the powerful products an appropriate stage, syreta was able to create a new, strong web presence for them.

A Page Full of Useful Functions

In order to present the carefully manufactured products appropriately in the webshop, Natural Power’s existing web presence was completely revised and a new site with numerous features was implemented. The new webshop was connected in the background to the existing ERP system “ABAS” via a custom-programmed interface. All item data is fed from this system into the webshop and then presented attractively.

In addition to the focus on an appealing product presentation including all necessary information, great emphasis was also placed on simple and intuitive operation. In terms of user-friendliness, the new Natural Power site especially stands out with the product search, or rather the specially created product filter. With it, products can not only be searched for; a special function also makes it possible for users to be shown and recommended products that match their desired training goals.

In times when customers have to be competed for ever more fiercely, features like these make all the difference—and that’s exactly why they excite us as digitalization specialists even more.

ERP Integration as the Foundation of the Webshop

A specially developed interface to the ABAS ERP system is more than a technical detail—it is the prerequisite for the webshop to function reliably at all. Item data, inventory levels, prices: all of this comes directly from the system that is already in use at Natural Power. That means no duplicate data maintenance, no inconsistencies between the online shop and inventory management, and no manual rework with every product change. For a range that is updated regularly—new products, new variants, seasonal promotions—this is a decisive gain in efficiency. The interface runs in the background and keeps the shop automatically up to date.

Product Filter with Training-Goal Logic: More Than a Search

The goal-based product filter is the feature that sets the Natural Power webshop apart from a standard shop. Users don’t simply search for a product name there—they specify their training goal, and the shop recommends suitable products for it. Building muscle, losing fat, endurance: the logic behind it translates a personal objective into concrete product recommendations. This is relevant for several reasons. First, it lowers the barrier for new customers who are not yet familiar with the range. Second, it shortens the path to the right product selection—which supports conversion. And third, it reflects what Natural Power stands for: not just selling products, but supporting athletes and health-conscious people in achieving their goals.

Sports Nutrition Online: A Market with High Standards

The sports nutrition market is competitive and shaped by large international providers. For a specialist like Natural Power—with over 30 years of experience and a clear commitment to quality—the webshop is therefore also a tool for positioning. A professional, fast, and informative online presence signals expertise and builds trust before the first product is placed in the shopping cart. With the new webshop, Natural Power has a platform that lives up to the brand’s standards—and lays the foundation for further digital growth.