Franchise Convention

Syreta at the Franchise Convention 2015:
Shopping 2.0 – The perfect combination of Online, Offline, and Mobile

What challenges are currently facing the trade? What models already exist in the grocery retail sector to combine online, offline, and mobile shopping experiences? These questions were at the center of our CEO Alexander Palnik's presentation at the Franchise Convention 2015, which took place from April 15-16 in Vienna. Around 180 interested spectators followed the explanations about Shopping 2.0 and the future of shopping.

In grocery retail as well as in retail in general, so-called omnichannel solutions hold great potential. They reach customers where they are – whether in the store, in front of the laptop, or on the go with a smartphone. Optimally utilizing sales through brick-and-mortar stores, online shops, and mobile applications is becoming increasingly important. Using the example of the Unimarkt online shop, which we at Syreta significantly co-developed and implemented, we demonstrated how innovative and customized e-business solutions can be successfully implemented to connect the shopping worlds of online, offline, and mobile.