Stay in business now – with online retail

It is a time like no other: A virus that paralyzes public life. The Corona pandemic currently presents us with new challenges in medical, social, but most of all economic aspects. Everyone agrees that the world will look very different after this crisis. How the economy will develop, how we will all live in the future, often remains uncertain. 

It is certain that something has changed in people's minds - for example, regarding their shopping habits. According to a recent study by the market research institute TQS Research & Consulting (Source: APA), we have learned to shop online during this crisis - it is convenient, often cheaper, and fast. Only four percent of respondents missed the "real" shopping experience during the quarantine period. This indicates that for some sectors, it will not be enough just to reopen the stores.

Online trade shows ways out of the crisis

But there is hope for domestic trade. Anyone who wants to sell successfully in the future must now connect their brick-and-mortar trade with online trade. Digital technologies offer the opportunity to reach customers beyond the stores - with personally relevant offers on their preferred channels. Christian Immitzer, Managing Director of Syreta, says: "A sustainable e-commerce strategy is about the successful integration of offline and online as well as the linkage of all processes, customer data, and merchandise information." 

Omni-channel systems: new customers, new sales markets

"Shopping behavior didn't change completely only because of Corona; people shop differently today: they discover a product on Instagram via smartphone, gather information on the website and YouTube, order via laptop in the online shop, pick up the product at the 'Click & Collect' station, and clarify open questions in the live customer chat," says Alexander Palnik, Managing Director of Syreta. The central component of a successful digitization strategy is therefore an omni-channel system that centrally controls, manages, and analyzes all channels - online shop, website, app, customer loyalty program, marketing, newsletter, virtual shelf, etc. 

"Based on our experience, we know what extensive considerations must be made even when designing an online shop. A fact that is often underestimated by companies," Palnik continues.

To be sustainably successful in online trade, future-proof solutions are needed - and a partner like Syreta, which supports with experience and know-how in implementation:

• Offline & Online - brick-and-mortar trade connects with online trade
• Customer Journey - many different touchpoints
• Extensive customization - the customer is at the center: vouchers, loyalty program, reviews, product personalization, etc.)
• Modern, timeless design - on all devices, in the online shop, in the app, etc.
• Security in purchasing - data, trust
• Easy use and best usability - payment, ordering, delivery
• Sustainability - both ecologically and economically

Contact us!
We will show you ways out of the crisis.
+43 7242 - 93490
office@syreta.com