syreta at the pulse of time

Agreement was rarely reached so quickly in a conversation as it was in this one. The future of commerce can no longer be banally divided into online and offline, but Omnichannel solutions are in demand. The focus remains on the customer with their expectations and desires. Experts are aware that these are constantly changing with increasing digitalization. Therefore, the most important thing is still to recognize these desires and respond to them with all available means – both online and offline.

Despite all the progress in digitalization, the customer remains a human being who relies on his senses and longs for experiences. Customers have long been accustomed to conducting online research and searching for product data. However, the real shopping experience, where the product is viewed, touched, and possibly discussed with knowledgeable staff, should never be overlooked. Omnichannel solutions that integrate all these aspects of the customer journey are therefore more in demand than ever.

That syreta customers like the 3e cooperative group, who have already implemented customer experiences in their Let’s Doit specialist markets that go far beyond the POS with Omnichannel concepts, are expanding and extending these solutions only further emphasizes the success of the concept. And the growing demand for the syreta-designed “Unibox” further reinforces the immense need for the establishment of autonomous stores that, despite digitalization, offer the full customer experience.

As a comprehensive service provider, syreta not only recognizes the wishes of the end customers but also constantly works on developing new tools for the service providers. This led to the creation of the new “Retail-Hub Operator App.” This enables retailers to easily manage their stationary sales areas via their smartphone in the future. Find out more about the functionality of the app in the detailed medianet dossier: read now