A syreta success story with 3e/LET’S DOIT

Online and Offline - a harmonious connection at LET'S DOIT

The 3e Handels- und Dienstleistungs AG has existed since 1989 and is an association of hardware associations. In 2004, the 3e group launched the LET’S DOIT brand concept in Austria. There are now around 146 of the innovative tool specialty markets in Austria and neighboring countries.

Five years have passed since the first meeting of 3e and syreta, and numerous projects, such as the LET’S DOIT web shop, the app as a customer loyalty program, and the newsletter system, have been successfully implemented.

With digital features implemented by syreta such as the Virtual Shelf or Lift & Learn counters, the tool retailer was already able to open the first Omni-Channel Store in Wels, Upper Austria, in 2019.

We are now presenting this exemplary customer journey, complete with digital touchpoints that enhance and complement the shopping experience for customers, with Markus Dulle, CEO of 3e AG, as well as numerous employees and an engaged customer, in our first syreta-success-story video.

So, sit back, turn on the speakers, and - roll the film!