Customers want to be rewarded for their loyalty

Loyalty programs for customer retention must exist both online and offline

Increasing customer satisfaction, customer retention, customer acquisition, and the increase of shopping frequency or basket value – the reasons for loyalty programs as the ultimate marketing tool for companies are extremely diverse. Likewise, the different variants. The loyalty programs used range from simple point collection, where one euro of purchase value corresponds to one point, to special bonus clubs where customers pay an annual membership fee and in return enjoy exclusive offers and rewards.

No matter what type of program a company decides on – it is important in times of online retail and e-shops not to forget to connect these two shopping possibilities in the loyalty program. Customers expect in the 21st century that points collected from offline shopping can also be redeemed online and vice versa.

For the integration of offline and online purchases to really work, a basic requirement is that the online shop can communicate with the cash register system. Smart workarounds or even special solutions from syreta make this possible and ensure smooth cooperation of all systems.

For example, a smart way for branches that do not yet have an online cash register was found for LET'S DO IT. The staff in the store have an app developed by syreta, with which they can scan the customer's card. The staff member then manually enters the amount, which is automatically stored in the customer's account. This way, no purchases are lost, and customers benefit from every item purchased.
 

Grill&Co sets an example

The hearts of every digitization specialist beat faster when it comes to customer retention for the Austrian company Grill & Co. The long-term syreta customer has been offering its customers numerous advantages and discounts with a specially created customer card from the beginning. Already in 2020, we were able to connect the online and offline worlds for the grill specialist and integrated the customer account into a separate Grill&Co app.

Now grill enthusiasts can collect points with all their purchases, whether online, in the app, or directly in one of the stores, and later exchange these points for discounts on new purchases. Additionally, customer account holders are offered further attractive offers such as exclusive club member events, Grill & Co news, and special conditions for celebrations at Grill & Co locations.
 

Loyalty programs for revenue increase

By implementing an app as a customer retention tool, a company not only rounds off its customers' shopping experience but also increases its revenues. Various studies on customer cards and loyalty programs have shown that customer retention tools not only increase the number of repeat purchases but also the value of a purchase is generally higher compared to non-customer cardholders. This means for companies that the (financial) effort for implementing a sophisticated customer retention program will definitely pay off sooner or later and bring more revenue.

Would you like to learn more about customer retention tools and implement one? We would be happy to help you and support you with the necessary experience and expertise.