Here, everything is at the highest Newo

Lead management at the cutting edge

As one of the largest manufacturers of sun and insect protection solutions, the Austrian company Newo has long established itself in the market. The expert has always remained true to its B2B sales form. By distributing through competent dealers and partners, Newo ensures that potential customers are excellently advised and informed and thus also become convinced Newo customers.

With a fully-featured homepage that naturally contains all relevant company and product information as well as a download section and a partner login, syreta, together with the partner agency VENKO, was able to put Newo's web presence in the right light. VENKO, specialists in neuromarketing, undertook the realignment of the entire brand, and we paid special attention to lead generation and tracking on the website.

No customer gets lost here

A major concern in redesigning the website was Newo's lead management, which had previously been rather opaque. Until the relaunch of the site, Newo provided all product information to potential customers and interested parties on the company website, and potential buyers were referred to nearby dealers by the customer service team. Whether the customer was subsequently satisfactorily advised by the recommended dealer and whether there was ultimately a purchase completion, Newo was not always able to precisely track.

With the now integrated lead management system from syreta, the sun and insect protection manufacturer no longer misses any leads, partners are better integrated into the process, and customers benefit from additional benefits.

Intricate connections in the background

From now on, a customer receives a message as soon as they have made an inquiry on the Newo website, informing them that it has been forwarded to a nearby dealer. The dealer immediately receives the customer inquiry, responds competently, and ideally, a process develops that ends with a successful purchase conclusion.

Thanks to the new website with the intelligent system in the background, the journey for the customer does not end there. Just moments after the purchase conclusion, they receive access to the exclusive Newo customer portal. There, they are provided with documents such as operating instructions as well as information about promotions or vouchers for the next purchase.

With this exemplary lead management, everyone is happy: Newo partners, Newo customers, our client Newo, and we as friends of algorithms and tags anyway.

www.newo.at