Things are heating up: BMD and syreta are passionate about intelligent e-commerce.

Online and Offline – the Shopping World of Grill&Co

In the two Grill&Co Weber® Original Stores, grill masters will find their Eldorado across a total of around 2,000 square meters: Weber® Store, Grill Academy, seminar rooms, show kitchens, and much more. While customers fillet steaks in the grill seminar, discuss the advantages of charcoal with the grill professionals, and shop directly in the store or online, the powerful business software from BMD (inventory management, financial accounting, CRM, time tracking, etc.) is running in the background. 

The integrated online shop was developed and implemented by syreta. Everything runs here – synchronously! There is no longer any separation between online and offline, explains Andreas Tauschek from Syreta: “For example, the customer can purchase vouchers online and redeem them in the store later. If he buys items in the store, they are automatically saved in his online account. At Grill&Co, there is now a self-contained shopping world!” Other highlights include the product configurator, customer reviews, as well as the clear presentation and description of all products.

Benedikt Mitterlehner and Matthias Fuchs are the managing directors of Grill&Co: “Here in the store, our customers experience the world of grilling up close, receive detailed advice, and can see and touch the products directly on site – or simply test them in one of the grill seminars. That’s still something very special! Nevertheless, not everyone has the time to come here. Through our online shop, it is possible to conveniently review all products and information from home – and shop directly. Particularly popular and especially practical is ordering vouchers for our seminars. With BMD and syreta, we have found two partners who accompany us in this complex subject – very professionally, step by step.”

Read the success story in the BMD magazine here (page 34)

To the Grill&Co website