CRUMPLER: DOUBLE ONLINE SALES
B2C (E)COMMERCE SOLUTION
Crumpler, founded in Australia, produces and distributes trendy bags for every type of city dweller. The European Crumpler team is based in Berlin and set the goal of doubling online sales with the e-shop. This means selling bags worth millions of euros this way, so an intelligent and efficient e-commerce solution was needed and successfully implemented.
The intelligent integration of data and data storage formed the basis of success. This allows a single employee at Crumpler to manage all transactions resulting from the e-commerce solution. Even on the first day, when there were more than 22,000 accesses.
Challenging in the development and implementation were, for example, the integration of franchise partners in various countries, the connection of logistics partners for track & trace of goods, or an easy-to-understand voucher system as well as payment processing with return management.
This characterizes the B2C e-commerce solution: stock and availability displays, article data maintenance (including extended product features, images, videos), multilingualism, intelligent cross-selling, viral marketing tools, and Web 2.0 for customer reviews.
More references
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